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Questions
Responses
2017
2016
2015
Dongdaemun
Major
1st
Myeong-dong(63.2) Myeong-dong(60.7)
Market(48.3)
Attractions
Dongdaemun
Dongdaemun
2nd
Palaces(45.6)
and Sites
Market(48.6)
Market(47.5)
(multiple
Namsan/N Seoul
3rd
Myeong-dong(35.9)
Palaces(34.9)
responses, %)
Tower(33.6)
Best tourist
1st
Palaces(28.1)
Myeong-dong(36.9) Myeong-dong(35.7)
attraction in
Dongdaemun
Dongdaemun
Dongdaemun
2nd
Korea
Market(21.6)
Market(18.1)
Market(18.6)
(multiple
Namsan/N Seoul
3rd
Palaces(14.6)
Palaces(16.6)
responses, %)
Tower(16.7)
71.4
75.7
71.5
Shopping
Major
Gourmet tours
61.2
51.0
47.3
Activities
Enjoy natural landscape
33.1
28.6
30.0
(multiple
Visit to palaces/historic sites
23.7
25.0
26.2
responses, %)
Leisure, Relaxation
14.4
8.5
7.6
Shopping
25.1
30.5
28.0
Enjoy natural landscape
18.0
11.6
13.2
Best Activity
in Korea
Gourmet tours
11.3
16.5
13.8
(%)
Inspection
9.3
0.4
0.5
Visit to palaces/historic sites
8.1
7.9
7.7
All
1,213.5
1,625.3
1,712.5
Travel
Independent Travel
1,117.8
1,625.5
1,673.4
expenses
Full-Package Organized Tour
1,356.8
1,695.5
1,908.4
(US$)
Air-Tel Tour
-
-
-
Shopping
Perfume, Cosmetics
51.8
64.3
61.4
item
Clothing
48.7
40.7
41.4
(multiple
Ginseng, Medicinal Herbs
35.8
12.3
11.6
responses, %)
Shopping
Hypermarket
42.6
22.8
21.7
place
Airport duty-free shop in Korea
34.7
23.7
25.0
(multiple
Small Retail Store
30.6
22.7
22.2
responses, %)
94.4
95.0
93.5
Overall Satisfaction
87.8
87.2
87.7
Immigration
Public Transportation
91.8
87.3
87.5
Itemized
Accommodation
83.2
89.8
90.1
Satisfaction
76.3
86.6
85.8
Food
with
Shopping
86.6
88.2
87.0
Traveling in
Appeal of Tourist Spots
82.1
85.7
84.0
Korea
Tourist Information Services
77.1
80.8
79.2
(%)
Communication
54.5
68.1
65.8
Travel Expenses
62.7
77.2
71.7
Security(Safety)
95.7
92.5
90.9
Intention to Revisit within 3 Years(%)
92.2
84.1
85.6
Intention to Recommend Korea to others(%)
94.9
88.9
90.3
86

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