총 368페이지

7.5.
사업체 업종 재분류
7.6.
가치사슬 분류
7.7.
고용현황 정보
7.8.
국내 및 외국계 광고주
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7.9.
고객유치실적
7.10.
광고경기 체감도
8.
주요광고주 현황
8.1.
사업체 정보
8.2.
업종별 광고주 현황
8.3.
광고 집행 현황
9.
온라인 광고산업의 비중지수
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9.1.
지수산출을 위한 투입변수의 구성
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9.2.
지수산출 모형
비교 분석
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1. 2010
광고산업통계
1.1.
취급액
1.2.
종사자
1.3.
가치사슬 분류
1.4.
수출 및 수입
1.5.
광고경기 체감도
결 론
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1.
결과요약
2.
광고연감과 비교
3.
향후과제
별첨
용어해설
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별첨
광고업체용 설문지
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별첨
광고주용 설문지
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