총 230페이지

? 해외여행에 대한 평가 ·······················································································75
1. 해외여행에 대한 분야별 평가 ····················································································75
1) 숙박시설 만족도 ······································································································76
2) 음식 만족도 ··············································································································78
3) 쇼핑상품 만족도 ······································································································80
4) 관광안내원(가이드)의 서비스 만족도 ·································································82
5) 관광코스 및 내용 만족도 ······················································································84
6) 관광내용 대비 관광비용 만족도 ··········································································86
2. 해외여행에 대한 전반적 만족도 및 만족?불만족 이유 ······································88
1) 해외여행에 대한 전반적 만족도 ··········································································88
2) 해외여행에 대한 만족?불만족 이유 : 전반적 만족도 기준 ·························90
3. 해외여행시 불편사항(중복응답) ·················································································91
4. 범죄 피해 경험(중복응답) ···························································································93
? 향후 우리나라 관광산업의 개선점 ································································95
1. 우리나라 관광산업 발전을 위한 건의사항(중복응답) ···········································95
제 4 장 조사결과 집계표 ···································································97
부록: 1. 설문지
2. 소비액 산출 적용 환율표
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