총 614페이지

Ⅱ. 외래 관광객의 국내 소비실태
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5
Actual Expenditure Conditions of Foreign Tourists
1. 개별여행객의 지출경비 ······················································································· 135
Traveling Expenses of Independent Traveler
2. Package/Air-tel Package 여행 외래객의 지출경비 ······································ 139
Traveling Expenses of Package/Air-tel Package Traveler
3. 쇼핑실태 Actual Shopping Conditions ·························································· 143
1) 쇼핑여부 Shopping Experience in Korea ················································ 143
2) 쇼핑품목 Shopping Items in Korea ·························································· 146
3) 쇼핑장소 Shopping Places in Korea ························································ 149
Ⅲ. 외래 관광객의 한국여행 평가
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3
Evaluation of Traveling in Korea by Foreign Tourists
1. 한국여행에 대한 전반적 만족도 ········································································ 153
Overall Satisfaction of Travel in Korea
2. 한국여행에 대한 항목별 평가 ··········································································· 155
Itemized Evaluation of Travel in Korea
1) 한국여행에 대한 항목별 평가 - 공항 ························································· 157
Itemized Evaluation of Travel in Korea - Airport
2) 한국여행에 대한 항목별 평가 - 대중교통 ················································· 160
Itemized Evaluation of Travel in Korea - Public Transportation
3) 한국여행에 대한 항목별 평가 - 숙박 ························································ 163
Itemized Evaluation of Travel in Korea - Accommodation
4) 한국여행에 대한 항목별 평가 - 식당 ························································ 166
Itemized Evaluation of Travel in Korea - Restaurant
5) 한국여행에 대한 항목별 평가 - 쇼핑 ························································ 169
Itemized Evaluation of Travel in Korea - Shopping
6) 한국여행에 대한 항목별 평가 - 관광 ························································ 172
Itemized Evaluation of Travel in Korea - Tour
3. 한국여행시 인상 깊었던 점 Positive Impressions of Korea ······················· 175
4. 한국여행시 불편사항 Inconveniences Encountered in Korea ···················· 179
5. 여행 후 이미지 Image of Korea after Visit ················································· 183
1) 이미지가 좋아진 이유 Reasons for Better Image ··································· 186
2) 이미지가 나빠진 이유 Reasons for Worse Image ··································· 189
6. 향후 3년 내 관광목적 한국 재방문 의사 ························································· 191
Intention to Revisit Korea within 3 Years
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