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Attributes
experience
Excellent
Good Average Lacking Poor
1. Airport
Facility
5
4
3
2
1
Service
5
4
3
2
1
Customs & passport control
5
4
3
2
1
2. Public transport Facility
5
4
3
2
1
Service
5
4
3
2
1
Fare
5
4
3
2
1
3. Accommodations
Facilities
5
4
3
2
1
Service
5
4
3
2
1
Rate
5
4
3
2
1
4. Restaurants
Facility
5
4
3
2
1
Service
5
4
3
2
1
Quality of food
5
4
3
2
1
Price
5
4
3
2
1
5. Shopping
Facility
5
4
3
2
1
Service
5
4
3
2
1
Quality of goods
5
4
3
2
1
Price
5
4
3
2
1
6. Tour/
Getting information
5
4
3
2
1
getting around
Tourist guides
5
4
3
2
1
Safety
5
4
3
2
1
Attractiveness
5
4
3
2
1
Friendliness of people
5
4
3
2
1
18. What positive impressions do you have of Korea after this visit?
(Please mark ALL that apply)
¡à 1. Kind and friendly people ¡à 2. Unique culture
¡à 3. Lively atmosphere ¡à 4. Good shopping opportunities
¡à 5. Modern and developed ¡à 6. Delicious food
¡à 7. Pleasant climate ¡à 8. Safe environment
¡à 9. Clean streets ¡à10. Other
19. Please check any difficulties or inconveniences you have experienced during your visit to
Korea.(Please mark ALL that apply)
¡à 1. Language barrier ¡à 2. Customs and passport control
¡à 3. Understanding signs and directions ¡à 4. Currency exchange
¡à 5. Bad service from taxi drivers ¡à 6. Traffic jams
¡à 7. Use of public transport ¡à 8. Getting travel information
¡à 9. Unsanitary food service ¡à10. Unsanitary washrooms
¡à11. Aggressive vendors ¡à12. Hotel reservations
¡à13. Other
20. How has your impression of Korea changed after this visit?
¡à1. became much better ¡à2. became somewhat better
¡à3. became neither better nor worse ¡à4. became somewhat worse
¡à5. became much worse
21. Would you like to visit Korea again for holiday within the next three years(2002-2004)?
¡à1. Yes ¡à2. No ¡à3. Do not know
22. What is your country of residence? If you reside in the U.S., please write the name
of your state.
¡à1. Country of residence ( )
________________________________________________________________________________________________
MRI Media Research Page. 426
- 426 -
Attributes
experience
Excellent
Good Average Lacking Poor
1. Airport
Facility
5
4
3
2
1
Service
5
4
3
2
1
Customs & passport control
5
4
3
2
1
2. Public transport Facility
5
4
3
2
1
Service
5
4
3
2
1
Fare
5
4
3
2
1
3. Accommodations
Facilities
5
4
3
2
1
Service
5
4
3
2
1
Rate
5
4
3
2
1
4. Restaurants
Facility
5
4
3
2
1
Service
5
4
3
2
1
Quality of food
5
4
3
2
1
Price
5
4
3
2
1
5. Shopping
Facility
5
4
3
2
1
Service
5
4
3
2
1
Quality of goods
5
4
3
2
1
Price
5
4
3
2
1
6. Tour/
Getting information
5
4
3
2
1
getting around
Tourist guides
5
4
3
2
1
Safety
5
4
3
2
1
Attractiveness
5
4
3
2
1
Friendliness of people
5
4
3
2
1
18. What positive impressions do you have of Korea after this visit?
(Please mark ALL that apply)
¡à 1. Kind and friendly people ¡à 2. Unique culture
¡à 3. Lively atmosphere ¡à 4. Good shopping opportunities
¡à 5. Modern and developed ¡à 6. Delicious food
¡à 7. Pleasant climate ¡à 8. Safe environment
¡à 9. Clean streets ¡à10. Other
19. Please check any difficulties or inconveniences you have experienced during your visit to
Korea.(Please mark ALL that apply)
¡à 1. Language barrier ¡à 2. Customs and passport control
¡à 3. Understanding signs and directions ¡à 4. Currency exchange
¡à 5. Bad service from taxi drivers ¡à 6. Traffic jams
¡à 7. Use of public transport ¡à 8. Getting travel information
¡à 9. Unsanitary food service ¡à10. Unsanitary washrooms
¡à11. Aggressive vendors ¡à12. Hotel reservations
¡à13. Other
20. How has your impression of Korea changed after this visit?
¡à1. became much better ¡à2. became somewhat better
¡à3. became neither better nor worse ¡à4. became somewhat worse
¡à5. became much worse
21. Would you like to visit Korea again for holiday within the next three years(2002-2004)?
¡à1. Yes ¡à2. No ¡à3. Do not know
22. What is your country of residence? If you reside in the U.S., please write the name
of your state.
¡à1. Country of residence ( )
________________________________________________________________________________________________
MRI Media Research Page. 426
- 426 -
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